Looking for a fluffy, warm & fuzzy mission statement? Keep looking.
We’re not here to coddle baby elephants. We’re here to save your bike and your wallet.
This Is Why We Exist.
We design and manufacture top-line mountain biking products without the bullshit.
No expensive trademarked terms for the same technologies everyone else has; no flashy tradeshow booth that costs thousands of dollars for just three days; and most importantly, no passing these costs off to those who just want to ride their bike.